By using a banner driving to their Repeat cart at the top of their emails, TRUFF is able to boost conversion rates in every campaign that they send.
2 mins read
Lifecycle
by Teala Beischer
By using a banner driving to their Repeat cart at the top of their emails, TRUFF is able to boost conversion rates in every campaign that they send. These conversion rates mean that every visit to a Repeat cart by a returning customer is worth 89% more than a visit to the brand’s Shopify site.
When hot sauce was having a cultural moment in the mid 2010’s, TRUFF’s founders saw a space in the market for a top-shelf, luxury hot sauce brand. Using their coveted “@sauce” handle on Instagram to find their initial footing with a truffle infused hot sauce, the brand has since expanded into pasta sauce, infused oils, and mayo. Along with their DTC site, TRUFF is distributed in more than 11,000 retail stores across the world.
By including a banner featuring their customers’ personalized carts in each email, TRUFF makes it easy for them to buy again. As customers have come to expect this banner over time, the brand has seen its impact grow.
Customers want an easy way to buy again. While brands often use email to promote a specific product or offer, the campaign a customer receives might not be promoting what the customer is ready to buy. Sending those customers to a PDP or your home page means more clicks to find what they want. Worst case: they may not click through at all.
That’s where a reorder banner comes in: it gives your customers the easiest way to buy the products they already know and love. The results from TRUFF demonstrate the effectiveness:
Want to get personalized cart banners in your email campaigns? Book a demo.
Case Study
Reviews Customer
“For any lean team considering Stamped, we’d say it’s a great solution. It’s cost-effective, easy to manage, and delivers results without needing a big internal lift.”
GURU Energy Team
Lifecycle Customer
"I really think Stamped is about driving loyalty. Not just within the lifecycle of the consumer, but getting that person to think about us again at the top of their mind, and then getting them to stick with us for the long term."
Margie Clark
Director of Brand Marketing at wildwonder
Loyalty Customer
“Retention is a top priority for us, and Stamped has been a game-changer. Not only have we re-engaged lapsed customers, but we’ve also increased AOV among our most loyal shoppers—all without relying heavily on discounting.”
Laura Cantor
VP of Marketing at New York & Company
Reviews | Loyalty Customer
"We were trying to cut costs everywhere we could, and one of our colleagues found Stamped. At first, we thought it offered the same things as [our previous reviews & loyalty provider], but when we actually started, we found that it's a lot more user-friendly. We really like it a lot so far."
Melissa Reyes
Head of Customer Experience at Opopop
Reviews Customer
"Integrating Stamped Reviews into our landing page strategy has significantly boosted our conversion rates. We love how effortlessly we can gather photo and video testimonials from our customers, enhancing revenue growth. Stamped stands out as a top-tier platform for optimizing websites and harnessing authentic customer testimonials to their fullest potential."
Kevin Gundersen
CEO of Inno Supps
Lifecycle Customer
“Truly, it's helped the repeat purchase rate because we now know when someone might need to replenish.”
Amber Reyes
Senior Manager, Acquisition & Media at Kopari
Lifecycle Customer
“Repeat streamlines the reordering process for our customers...helping us crack the code on creating messaging that really converts.”
Michelle Paulhus
Senior Growth Marketing and Retention Manager at Olipop
Loyalty Customer
"Rather than competing with ourselves on price on Amazon, we wanted to find ways to make buying on our website more attractive."
Josh Poole
Founder and CEO of PEScience
Lifecycle Customer
Fresh Clean Threads customers who saw Lifecycle experiences had a 5.6% higher AOV and a 2% higher order frequency.
Reviews Customer
"Stamped is definitely a game changer to getting quality reviews, content, and customer engagement compared to every other reviews or loyalty platform."
Mike Auerbach
Founder of Kingdom Kratom
Loyalty | Reviews Customer
“Reviews are hugely important for us and for the shopper experience, and having the ability to customize what those emails look like, what those widgets look like on the site, answer questions as well. That's massive for us and really helping to drive conversion rates.”
Troy Petrunoff
(Former) Senior Retention Marketing Manager at Every Man Jack
Lifecycle Customer
“Personalized timing powering direct mail helped us reach our customers at the right moment to really amplify second purchases.”
Dejan Rankovic
Senior Director of Growth at Dr. Squatch
Loyalty | Reviews Customer
"[Stamped] has really supported us in communicating our appreciation for our customers, and in turn made our audience stick more closely with us as we have grown. Stamped has definitely supercharged our customer retention."
Casey Hart
Director of Marketing at Lilac St.
Lifecycle Customer
"Once you've purchased from us, it's more about keeping you in the community with education , because I know Repeat is coming...we're on brand building and Repeat is on the sales side of it, and I don't worry about it."
Nnamdi Ugwu
Co-Founder of Black Girl Vitamins
Lifecycle Customer
By using a banner driving to their Repeat cart at the top of their emails, TRUFF is able to boost conversion rates in every campaign that they send.
Lifecycle Customer
Graza included a QR code on the bottle that directs customers straight to a Repeat Cart that’s preloaded with the product they need to restock.
Reviews | Loyalty Customer
"Stamped is so great that I’ve already recommended them to a few businesses that ask who I use for my rewards program. I can’t recommend them enough."
George Papura
Founder of Georgiemane
