Graza included a QR code on the bottle that directs customers straight to a Repeat Cart that’s preloaded with the product they need to restock.
3 minutes read
Lifecycle
by Teala Beischer
What do you normally do when you run out of a product that you use every day? For most of the products I use, I toss the package in the recycling bin and make a mental note that I need to restock. If I’m lucky, I’ll remember to pick it up on my next trip to the store.
That wasn’t good enough for Graza.
The team at Graza included a QR code on the bottle that directs customers straight to a Repeat cart that’s preloaded with the product they need to restock. Here’s the best part: 21% of people who scan a QR code convert on the spot.
Graza believes “Every kitchen deserves good, fresh olive oil that’s affordable enough to be used every day.” And while I love both olive oils that they offer (there’s one for drizzling and finishing, and one designed for cooking with), it’s their innovative squeeze bottle packaging that really sold me. I can’t overstate what a joy it is to use–and, bonus, it looks gorgeous perched on the shelf above my stove.
My brain can be a little scattered. If I can’t take action on something right when I think about it, who knows when I’m going to get to it. I’m guessing someone at Graza shares my pain, because they solved my problem brilliantly. Here’s how they capitalize on that moment of need and make it easy for customers to buy again:
Not only can I quickly restock my “Drizzle”, but Repeat makes it quick and easy to upgrade to the bundle so I can re-up the “Sizzle” while I’m at it.
Packaging refreshes take time. It’s usually a cross team process and it requires some planning ahead. If you want to get the benefits of reordering right from your package, start the conversation now. The Repeat team can help you with the fine details like how to set up your QR codes and best practices for printing them so you can get the process started.
Graza’s QR codes perform, there’s no doubt about it. Over the last 90 days, Graza has seen:
Repeat can help! Book a demo.
Case Study
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“Truly, it's helped the repeat purchase rate because we now know when someone might need to replenish.”
Amber Reyes
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“Repeat streamlines the reordering process for our customers...helping us crack the code on creating messaging that really converts.”
Michelle Paulhus
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Fresh Clean Threads customers who saw Lifecycle experiences had a 5.6% higher AOV and a 2% higher order frequency.
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"Stamped is definitely a game changer to getting quality reviews, content, and customer engagement compared to every other reviews or loyalty platform."
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(Former) Senior Retention Marketing Manager at Every Man Jack
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Dejan Rankovic
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"[Stamped] has really supported us in communicating our appreciation for our customers, and in turn made our audience stick more closely with us as we have grown. Stamped has definitely supercharged our customer retention."
Casey Hart
Director of Marketing at Lilac St.
Lifecycle Customer
"Once you've purchased from us, it's more about keeping you in the community with education , because I know Repeat is coming...we're on brand building and Repeat is on the sales side of it, and I don't worry about it."
Nnamdi Ugwu
Co-Founder of Black Girl Vitamins
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By using a banner driving to their Repeat cart at the top of their emails, TRUFF is able to boost conversion rates in every campaign that they send.
Lifecycle Customer
Graza included a QR code on the bottle that directs customers straight to a Repeat Cart that’s preloaded with the product they need to restock.
Reviews | Loyalty Customer
"Stamped is so great that I’ve already recommended them to a few businesses that ask who I use for my rewards program. I can’t recommend them enough."
George Papura
Founder of Georgiemane
